Privacy policy
PRIVACY POLICY
Last Updated: June 16, 2026
LOR Direct ("LOR Direct," "we," "our," or "us") operates this website, online store, and related services to provide health and wellness testing products, specimen collection kits, laboratory testing services, and related offerings (collectively, the "Services").
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, purchase products or services, submit specimens for testing, communicate with us, or otherwise interact with our Services.
By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.
PERSONAL INFORMATION WE COLLECT
We may collect the following categories of personal information:
Contact Information
• Name
• Mailing address
• Billing address
• Shipping address
• Email address
• Telephone number
Payment Information
• Payment card information
• Billing details
• Transaction history
• Purchase records
Account Information
• Username and password
• Customer preferences
• Communication preferences
Health-Related Information
• Information provided in connection with laboratory testing services
• Test kit registration information
• Specimen collection information
• Laboratory test results
• Health-related questionnaire responses, if applicable
Device and Website Usage Information
• IP address
• Browser type
• Device information
• Website activity
• Cookies and similar technologies
Communications
• Customer service inquiries
• Emails
• Chat messages
• Survey responses
• Feedback and reviews
HOW WE COLLECT INFORMATION
We collect information:
• Directly from you when you place an order, create an account, register a test kit, submit a specimen, complete forms, or contact us.
• Automatically through cookies, analytics tools, and website technologies.
• From service providers who help us operate our business.
• From payment processors, shipping providers, and business partners.
HOW WE USE YOUR INFORMATION
We may use your personal information to:
• Process and fulfill orders.
• Provide laboratory testing services.
• Register and track specimen collection kits.
• Deliver laboratory results.
• Communicate with you regarding orders, testing services, and customer support.
• Improve our products and services.
• Prevent fraud and maintain security.
• Comply with legal and regulatory obligations.
• Respond to customer inquiries.
• Send marketing communications where permitted by law.
HEALTH INFORMATION
Certain products and services offered through LOR Direct involve the collection and processing of health-related information.
Health-related information may be used to:
• Provide laboratory testing services.
• Process and report test results.
• Verify specimen information.
• Maintain quality assurance programs.
• Comply with applicable laboratory regulations.
• Respond to legal or regulatory requirements.
We implement reasonable administrative, technical, and physical safeguards designed to protect health-related information.
HIPAA AND LABORATORY PRIVACY
LOR Diagnostics may be subject to applicable federal and state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), depending on the nature of the services provided.
Where applicable, protected health information will be handled in accordance with our Notice of Privacy Practices and applicable law.
HOW WE SHARE INFORMATION
We may share personal information with:
Service Providers
• Shopify
• Payment processors
• Shipping carriers
• Information technology providers
• Customer support providers
• Analytics providers
Laboratory Operations
• Medical professionals involved in reviewing or interpreting laboratory results
• Authorized laboratory personnel
• Regulatory agencies when required by law
Business Transfers
• In connection with a merger, acquisition, reorganization, or sale of assets
Legal Requirements
• To comply with legal obligations
• To respond to lawful requests from governmental authorities
• To protect our rights, customers, and operations
We do not sell your personal information.
TEXT MESSAGING
If you provide your mobile telephone number, you consent to receive transactional text messages regarding:
• Orders
• Shipping updates
• Customer support matters
• Testing-related notifications
Marketing text messages will only be sent where permitted by law and with any required consent.
Message and data rates may apply.
COOKIES AND ANALYTICS
We use cookies and similar technologies to:
• Operate the website
• Improve user experience
• Analyze website traffic
• Personalize content
• Support advertising efforts
You may adjust your browser settings to refuse cookies; however, certain website features may not function properly.
DATA SECURITY
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
DATA RETENTION
We retain personal information for as long as necessary to:
• Provide our Services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
YOUR PRIVACY RIGHTS
Depending on your state or country of residence, you may have rights regarding your personal information, including:
• Right to access information we hold about you
• Right to request correction of inaccurate information
• Right to request deletion of personal information
• Right to obtain a copy of your information
• Right to opt out of certain marketing communications
To exercise your rights, contact us using the information below.
CHILDREN'S PRIVACY
The Services are intended for individuals who are at least 18 years of age.
We do not knowingly collect personal information from children under the age of 18. If we become aware that personal information from a child has been collected, we will take reasonable steps to delete such information.
THIRD-PARTY WEBSITES
Our Services may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of third-party websites.
CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page along with the updated effective date.
CONTACT US
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact:
LOR Direct
Email: direct@lordiagnostics.com